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As
recommended by
AccountingWEB.com
To
learn about our new Audio CD -
Quantum Leap click
here.
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of the Web Star Award, 2002.
Our
e-books are carried by AccountingWEB.
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month.
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Marketing
For Accountants.com is the
leading authority on marketing,
practice development and practice
management for CPAs, CAs,
CGAs, CMAs, ACAs/FCAs ACCAs/FCCAs,
ACEAs and other similarly
designated public accountants
around the world. This site
is full of free marketing
tips, a free marketing newsletter,
lots of great ideas on how
to win more new clients, get
more referrals and win more
new business from existing
clients - for AICPA, CICA,
ICAEW, CGA, CMA and ACCA members
and similarly designated Accountants
around the World.
 |
Available
Now! To order, click
here.
Look
out for Steve McIntyre-Smith's
new DVD "Best Practices
For Running Your Practice"
filmed during the seminar
of the same name at
Credit Valley Golf Club,
Mississauga, sponsored
by Scotiabank &
CCH Canadian Ltd.
This
is a limited edition
DVD available only on
a first-come, first
-served basis.
Available
Now! To order, click
here.
|
 |
Breaking
News...
Steve
McIntyre-Smith's first
book - 'The Succession
Planning Toolkit' published
by the Canadian Institute
of Chartered Accountants
is now available.
Visit
www.cica.ca and check
out their online store
at Knotia to purchase. |
|
Steve
McIntyre-Smith has now
been appointed to the
faculty of The Institute
Of Chartered Accountants
Of:
-
Ontario
- Quebec
- Manitoba
- Alberta
- British
Columbia
- Saskatchewan
and
- Nova
Scotia
Look
out for his PD courses:
-
"Marketing For
The Modern Practitioner"
- "The
Practitioner's Guide
To Succession Planning"
and
- "Quantum
Leap".
|
|
We
ONLY work with public
accounting firms. Here's
a brief summary of what
we do: |
We're
here to help you to...
-
Find new (and better) clients
-
Provide
more value-added services
to them
-
-
Get
far more referrals from
them
- Bundle
services into 'products' to
provide better value to clients
AND better returns for your
intellectual capital and professional
effort
-
Work with your existing
clients in a better &
different way that's far
more fun and profitable
for you
- Enjoy
increased leverage of your time
(and your employees' time too)
-
Get
clients to truly value what
you do for them
- Harness
the power of the internet
-
Build
a loyal, effective and growth-focused
team
- Tap
into key client frustrations
and transform your practice
from a transactional annual
compliance type of firm to a
strategic value-added business
mentor that clients come to
rely on
The
results should be...
- Higher
partner incomes
- A
new level of pride in your profession
and your firm
- A
higher market value of your
practice
- Continued
growth and prosperity
- A
renewed sense of 'fun' at work
- Making
your firm the 'employer of choice'
for the brightest and best talent
- Have
local Bankers, Lawyers and other
Professionals see you as THE
accounting firm that they want
their clients to use
- Less
stress and a lower work load
- More
free time
-
Start
up public accounting firms
wanting to get off to a
flying start
- Established
firms looking to kick-start
some new life into their marketing
program
- Successful
firms who want to achieve even
more
- Traditional
firms who want to 're-invent'
themselves
- 'Non-Marketing'
firms who want to introduce
a marketing mindset to their
team
Sounds
impossible? At first glance
maybe it does - after
all, it's quite a comprehensive
and ambitious menu - but it's
what we help public accounting
firms around the world to
do, and very successfully
so.
Simply
put, we help you grow your
practice in a highly profitable
and enjoyable way, without
spending a fortune in the
process - we don't have a
$30,000 'product portfolio'
to sell you, just great ideas
and a proven system that works.
And we've been doing it for
over eleven years!
Welcome
and thanks for stopping by.
As
our name implies, we only
work with people like you
- CAs, CPAs, CGAs, CMAs, ACAs,
ACCAs and similarly designated
professionals around the world
in public accounting firms
- helping you to win more
new clients, earn higher fees
from your existing clients,
and develop your practices
in ways that provide you with
both a better income and a
better lifestyle.
If
you just want some free tips
to help you grow and maybe
buy the odd ebook or two,
that's fine by us. If you
just want to subscribe to
the industry-leading free
marketing newsletter for public
accounting firms (LEDGER)
that we produce, that's fine
too.
But if you really want to
see your practice EXPLODE
(well, grow substantially)
then we have a genuine proven
program that will help you
achieve exactly that.
Whatever it is that you're
looking for to help you grow
your firm, I promise you it's
here. You might not know what
it is right now, so please
take the time to really explore
this site, as there is so
much for you to review.
From
our published articles in
The Bottom Line and on AccountingWEB.com,
to our monthly free tips pages.
From our free newsletter,
LEDGER, to our comprehensive
range of electronic books,
and from our consulting and
coaching services to our unique
client service program, 'Towards
Awesome Client Service' there
is something for everyone.
We
also help 'nervous net newbies'
to get their firm on the web
for the first time and even
have some of them selling
information products on-line
- making money while they
sleep!
How
do we do this?
By
working with us, you gain
access to a comprehensive
range of marketing services
for public accounting firms,
from 'high-level' strategic
planning, through to 'hands-on'
practical assistance to help
you win more new clients,
keep the ones you already
have for longer and earn a
better income from them -
helping you to enjoy your
professional work once again.
More
specifically, this includes
- but is not restricted to
- the following:
- Developing
a strategic approach
to managing and marketing
your firm
- Developing
a marketing strategy,
SWOT analysis & a
marketing plan for your
firm
- Helping
you implement the marketing
techniques recommended
in the plan
- Helping
you get on the 'net,
or get better results
from your web site if
you already have one
- Providing
coaching in marketing
and selling skills
for partners and senior
staff
- Designing
and writing marketing
materials such as
brochures, adverts and
web site content
- Developing
newsletter and e-newsletter
content to generate
interest in your services
- Helping
you provide an 'awesome
client service' experience
to your clients
- Developing
systems and techniques
to generate quality referrals
in volume
- Receruiting
the brightest and best
talent to help you
service your clients
Our
business is built upon the
following seven key principles:
-
Integrity
- Doing the right thing,
even if no-one is looking.
-
Honesty
- Conducting our business
in a totally honest and
professional manner and
expecting the same in
return from our clients.
-
Reliability
- Being there for you
when it's convenient for
YOU, not necessarily for
us. You are the reason
why we are in business,
we never forget that.
-
Value
For Money -
Providing a high quality
service that adds tremendous
value to your practice.
-
Responsibility
- Taking full responsibility
for our actions and being
fully accountable to you,
our client.
-
Diligence
- To keep on keeping on,
even against the odds,
to provide you with what
you need to make a success
of your Accounting firm.
-
Client
Service - We
believe that the reward
for a job well done is
the opportunity to do
more. As creators of the
'Towards Awesome Client
Service' program, you
should expect nothing
less from us than first
class service.
Much
of our consulting work looks
at the structure of your
practice, potential
for increased leverage by
better utilizing staff resources,
who you are presently marketing
to - and with what results,
and who you should
be marketing to (these are
often not the same groups)
for better results.
Then, we help you to
formulate an overall strategy
aimed at improving the return
on your investment of marketing
dollars (and time), and
design (usually on a tailor-made
approach) practical tools
to help you achieve your
objectives.
Finally,
we can then be retained
to help you implement these
new resources to work
towards building the practice
you really wanted to build.
We have produced a series
of books based on our
experiences, with detailed
'how-to' information, aimed
at getting you off on the
right track.
We
don't pretend to have all
the answers, nobody
should be so misguided as
to think they know it all,
but we have worked in the
accounting field for over
23 years now, so our president,
Steve McIntyre-Smith, does
have a real insight into
the common problem areas
that most practitioners
face, having been a staff
member, a partner and then
a sole practitioner in public
accounting himself for many
years.
To
give you a no-cost, no-risk
taste of our materials,
we present two free ebooks
that you can download now,
without cost or obligation,
to help you assess our knowledge-base
and help you to determine
whether you might benefit
by engaging us at a later
date or purchasing our new
audio CD 'Quantum Leap'
or some of the e-books we
have published...
Enjoy
our two free reports:
Developing
A Marketing Plan For Your
Practice, and Everything
You Need To Know Before
You Get A Web Site For Your
Accounting Firm.
 |
 |
| Click
on either image to
go to the download
page |
Our
free newsletter, LEDGER,
is now read by almost 11,000
public accountants around
the world every month, and
complimentary comments keep
coming in from readers.
If you don't yet receive
LEDGER, why not sign up
to get your own copy delivered
every month while you are
here?
Explore
our site. Take advantage
of the free materials available,
and come back every month,
as we update our 'free tips
of the month' page on the
1st of each month.
Just
point your mouse over any
of the topics of interest
to you in the menu bar at
the top of each page and
look at the drop-down menus
that appear. Place your
mouse over a topic of interest
and you'll see it changes
colour. Click on the changed
page title and you will
be quickly taken to that
part of the site.
Any
questions? Feel free
to contact me at: steve@marketingforaccountants.com
or call me at 905-842-2284.
To
continue your journey through
our site, look at the following
two pages to get a good
idea of what's here:
What's
Here For You
Marketing
Tools
Or
use the menus at the top
of the page and just explore.
Sincerely
.jpg)
Stephen
J. McIntyre-Smith Ph.D,
MIDM
President,
MFA Group Inc
We're
Proud To Be Working
To
find out more about this program,
click on the logo to go to
the
'Towards Awesome Client Service'
web site.
©2002-2008,
MFA Group Inc. All rights
reserved.
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